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Advertising We create advertising that embraces the reader's point of view, believing that our objective is not to sell, but to create a desire to buy. It is this communication philosophy that enables our creative to break through the commercial noise. Samples. |
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Brochures Every brochure we produce starts off with a well-thought-out communications strategy. Then we create a memorable hook, based on a well-defined benefit to the reader. We express this through a combination of powerful headlines and unique graphics. Our goal is to deliver the most impactful communication using the fewest possible words. Samples. |
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Copywriting We create tightly focused copy that explains in clear and uncomplicated language what's in it for the reader. Our copy is shaped by the understanding that what we say about your business defines your business in the eyes of your customers. This responsibility demands that we assign the highest level of importance to all the materials we write, from the largest integrated marketing programs to sales letters and fact sheets. |
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Direct Mail We rely on surprise to engage potential customers. This requires a unique convergence of copy and graphics that demands reader attention in the competitive world of the mailbox...or the in-box. Samples. |
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Fact Sheets As a core component of an overall communications program, we give fact sheets the benefit of attention grabbing design and actionable copy. Samples. |
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Financial Publishing We combine our unique capabilities in the areas of design, rapid-turnaround production and database development to offer a comprehensive financial publishing service. For more than a decade we have designed and produced monthly updates and reports for private banks and asset management companies. |
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Graphic Design We design for you and the realities of your markets. Our goal is to create "out of the box" design solutions that are strategically sound, support the copy, are memorable, and work within the box that defines your business. To deliver our goal, we combine our extensive knowledge of business-to-business communication, and our wide-ranging marketing and problem-solving experience. Samples. |
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Illustration & Photography Custom artwork is often the hallmark of professionally produced materials. With the in-house capability to execute a broad range of illustration and photography styles, our materials can suggest artistic and creative value far in excess of the budget. |
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Media/Sales Kits We believe that media/sales kits should communicate the sales platform of a magazine or company. It's where all your of marketing efforts come together. We design kits to: • Empower sales people to make more sales calls |
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Multimedia Presentations We employ well-founded principles of effective print communication to help you do business in the interactive media environment. In doing so, we use interactive media to support communication, not overwhelm it. |
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Sales Presentations We produce effective and easy-to-use presentations that empower salespeople to make more sales calls and to sell more. Whether the platform is slides, flip charts or interactive media, we make the presenter the star, not the medium. Samples. |
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Website Design We serve as your web-site design resource for projects from ranging from simple to complex. Whether we create a completely new design, or take the "look and feel" of your existing materials to the web, we never lose sight of your business objectives. |
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Other services include: Catalogs |